Two friends being cheeky in the photobooth at BraLess Brunch Brisbane

A Movement Born From a Broken Heart

Braless Brunches didn’t begin as an event — they began as a heartbreak.

Founder Jo Goddard, a bodyworker and pleasure practitioner, had spent years supporting mid-life women to reconnect with their bodies. Again and again she heard the same painful truth:

“This is the only place I trully feel safe to exist in my body exactly as I am.”

Women told her they no longer looked at themselves naked, dimmed the lights to undress, or avoided letting their partners see them fully.
Yet in Jo’s studio, they softened. They felt safe. They remembered themselves.

The compliments were lovely, but the reality beneath them was devastating:
Women had forgotten who they are — and had nowhere to remember.

Jo knew this needed more than a two-hour session. It needed community, visibility, joy, conversation, and permission on a cultural level.

It needed a movement.

And that is why Braless Brunches was born


A Space Where the Narrative Flips

Two women wearing white t-shirts with printed designs are in front of a mirror, smiling and waving. One has short pink hair, the other has purple hair and tattoos on her arm. The environment appears festive with curtains and decorative lights in the background.

At Braless Brunches, societal norms don’t just ease — they flip.

Wearing a bra is completely welcome; these gatherings are not prescriptive.
But many women quickly notice something powerful:

In this space, what’s “normal” has shifted.

Outside the brunch, choosing to go braless might feel rebellious, inappropriate, or uncomfortable. Inside the brunch, it’s simply one expression among many — neither superior nor taboo.

This shift invites every woman into the real question:

What do I want?
What feels true for me?
What do I choose as my normal?

There is no singular truth here.
No one correct way to be expressed, sensual, bold, soft, or embodied.

Every woman is invited to meet herself — free from judgement, performance, or expectation.


Your Seat Is Waiting

Whether it’s your first brunch or your fifteenth, you are welcome, wanted, and celebrated here.

Come exactly as you are.
Leave as more of who you are.


Why They Gather

A large group of women indoors at brisbane Braless brunch event, celebrating with their hands raised and smiling.
A large group of women at at Braless brunch event celebrating inside a decorated event tent, some standing and some sitting, with many raising their hands and smiling.

While Braless Brunches sometimes fundraise for charity or explore fun themes, the heart of the experience is always the same:

It is for the women in the room.

It is for the moment they recognise themselves again — not the mother, not the partner, not the colleague, but the woman.

It is for the liberation of conversations around body, pleasure, sensuality, identity, and self-expression — brought out of the shadows and into a warm, vibrant, wholesome space that welcomes anyone who resonates.

It is for the ripple effect that happens after four hours of deep permission:
Women go home different.
Their relationships shift.
Their choices shift.
Their standards shift.
Their self-devotion sharpens.

Four hours at a Braless Brunch can — and does — change lives.